Sony on Tuesday alien 3D TV in India, which would prove to be the abutting big trend in the change of multimedia entertainment. Based on fresh LED technology, the fresh ambit of TVs is additionally accordant with Internet and the aggregation has absolute tie-ups with some of the agreeable providers like ‘Youtube' to accommodate videos and clips.
“Indian consumers today accept become all the added technology adeptness and with the barrage of fresh technologies like 3D, Internet TV and LED, we appetite to ensure that they get annihilation but the best,” said Sony India Managing Director Masaru Tamagawa. The aggregation additionally appear the barrage of fresh models beneath the accepted Bravia brand, priced amid Rs. 45,900 and Rs. 3.50-lakh.
“Sony is assured that it will be able to accomplish the targets based on three able pillars of technology, account affection and design. We plan to conductor fresh heights in the LCD TV articulation with affairs to abduction 30 per cent of the absolute bazaar share,” Mr. Tamagawa said. Last year, Sony awash added than four-lakh units of Bravia in India and this year it hopes to bifold its sales. The absolute bazaar for LCDs in the country is about 16-lakh units and is accepted to abound up to 27-lakh units by the end of the accepted banking year.
Sony India has additionally planned a Rs. 1,800-crore advance in the abutting one year on business and promotional activities to actualize acquaintance about its products. “We accept invested over Rs. 700 crore in announcement the Bravia ambit of collapsed console affectation TVs, which accord added than one-third of the absolute about-face of Rs. 3,500 crore in India,” he added. The aggregation additionally affairs to bifold its banker arrangement from 2,500 now.
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